Get to know us.

My name is Nick Edgerly, founder of Wildwood Advertising. It’s my aim on this page to pull back the curtain a bit and share who I am and how my company came about.

My background is in conventional marketing

I have worked in the advertising industry for the past 5 years both as a salesperson and a marketing manager for local brands. Working on both sides of the fence, I’ve been given a perspective on marketing that involves the unique pressures and needs for each type of role. On the media side, I was exposed to a variety of different digital and traditional strategies, studying the quickly-changing media trends that impact our customers. On the management side, I experienced the need for quality messaging, excellent branding and stewardship of company funds. Experience in both roles has put me in a unique position to represent my clients - I know what marketing works, how to provide transparent data, and how to negotiate for the best prices.

This experience led to the creation of my own company. I have worked with many excellent brands but have always preferred to represent them independently, instead of balancing the needs of a client and the needs of an employer. This balancing act is no small feat. To explain, let me give an example: say that I used to work for a TV media company. I’d have a vested interest in persuading you to buy a set amount of TV spots on the nightly news, place digital ads on my local website. I may want to speak with you about your other digital marketing (website, social media, etc.) but for the most part, my aim would be for you to buy as many ad spots as possible under my media. This often represents the best interests of the media company as my employer over the best interests of my client. There’s surely an intersection between the value of TV ads and needs of a client; however, there is no independent representation. This can lead to situations where a customer doesn’t understand what they’ve purchased, often doesn’t feel it worked well, and can end up leading to cancellation of their TV contract (basically, a lose-lose for both the customer and the media company). Multiply this across all traditional and non-traditional media, and you have situations that we often have today: confusion in the marketplace on how effective marketing dollars are. Our goal at Wildwood is to refute this trend by providing data-driven, transparent plans, which are easily understood by our customers.

With my professional background out of the way, here are some fun facts about who I am personally

I was born in Southern California and lived there until the great recession, where it became very difficult to find a job. With $500,000 starter homes and $5 for a gallon of gas, I decided it was time to see the world. I’ve been fortunate enough to have experienced & lived in different parts of the United States and the world, finally settling on central Kentucky to call home. I love where I live, and am proud to call Lexington my home. Along the journey, I found a beautiful woman to be my wife and we have three rambunctious children that we raise. I love being a father and a husband, and I love the community that we serve. Finally, I’m a diehard Pittsburgh Steelers fan and have been for some time. Growing up in southern California in the 80’s didn’t give me many great NFL teams to root for, and living in the Bengal’s neighborhood, my choice of team rarely is celebrated.

I am a veteran of the Marines, having served in 2006-2010 as a Reservist in California and Oregon. Despite the constant threat of deployment, I’m lucky beyond measure that I never saw combat, although I was prepared to do so. I’m thankful every day to those who have gone before me in deployments, and for those who have paid the ultimate price for our country.

That’s a little about me. I hope this helps to provide a perspective on my company. We look forward to hearing from you!